Ecommerce Business In Home Improvement Hardware Niche

For sale is a seasoned ecommerce business in the home improvement/upgrade niche with over 15,000 products and 15 vendors. The business has multiple aged domains and generates traffic through Google Shopping, Amazon, and a third party website in it’s niche market.

The site is driven by a completely custom ecommerce back-end order processing system. This system is completely automated and as orders come in they are automatically sent to the vendors for fastest ship times. The custom system allows the owner to:

Track orders
Shipping
Place on back-order
Update & upload products by spreadsheet
Mass upload images
Exports data for feeds like amazon and google shopping
Export all or partial data into an .xls file
Customize menus and sliders
SEO management
View current visitors shopping cart
Target keywords for search
Show reports on best selling products
Enter promo codes
Setup shipping vendors (for automatic email feed to vendors to ship products)
Setup of categories and attributes
And gives the ability to add users.

This site is completely custom and allows the user to search by many criteria. Users can narrow down by any specific or custom criteria including price.

Highlights:

o Aged domains (7 years)
o Completely custom back end for easy business management
o Comprehensive product search technology that allows users to pinpoint their products needs eliminating frustrating confusion (enhancing purchase experience and creating happy returning customers)
o Completely automated system (as orders come in they are automatically sent to the vendor for the fastest shipping time)
o Low average refund rate of 6%
o Marketing and traffic generation from the largest online retailer in the world
o Only requires about 2 hours per day to manage the company
o 15,000 products and 15 vendors
o Monopoly on 6,000 products on a site selling to targeted buyers

Market Conditions & Competition

The primary multi-billion dollar market for this niche is one of the most consistent and stable markets in the world and has been for decades regardless of the economy. Even when the primary market fluctuates up and down, this sub-niche always has demand.

The growth potential for this business is very high simply because the business is almost 100% automated and the current owners have been content with the level of performance as it is. With the right buyer behind it, it is estimated that it would be able to triple its sales within a year.

Additional growth can come from:
o Holding inventory (currently it is all drop shipped)
o Selling directly through amazon fulfillment would make a dramatic increase in sales.
o Hands off growth from the monopoly on the site selling to targeted buyers in this niche.

Financial Summary

N/A

Training & Support

This is negotiable on the exact amount of transition and training time depending on your needs. This business is very simple and clean and doesn’t require a lot of day to day hands on work. The owner is open to a transition time frame that works to create a seamless transition. ?

Reason for Selling

Raising capital for another project