Health & Fitness Apps Plus Custom Backend System

For sale is a mobile app business with three years of history that focuses on the evergreen health and fitness market. The product portfolio spans iPhone, iPod, iPad, and Android with copyright protected content along with affiliation with a major national health association. This gives the business a significant advantage over similar sized companies, providing longer customer life cycles, steady demand, and evergreen improvement.

High ranking keywords in the health and fitness niche have enabled these apps to produce a combined download number of 1,000,000. Business also comes with email lists of 121,575 subscribers. Users are already segmented into different health and fitness categories for easier targeting.

The apps are useful tools and beautifully designed. The apps have been featured by Apple on numerous occasions, including a full editorial feature (big top banner placement) in the health and fitness section last summer.

The apps are paid apps and do not rely solely on advertising to generate revenue. The nature of the content justifies user purchase versus a free with ads model giving the owner more control in generating and increasing revenue.

The business includes a custom backend system that can be used with other mobile app businesses. The source code for this backend system is easily the most valuable piece of the acquisition. The system allows you to make most changes from the server side so you don't need to submit a new build to the appstore every time you want to update content. Dynamically show interstitials, push notes, email newsletter signup forms, even content within the app on the fly. Have complete control over all of the offers you send out to your customer base, and eliminate the need for rev shares with middleware service providers like Chartboost.

Market Conditions & Competition

Growth Potential:
Owner has 7 key short term and 7 key long term growth things that a new owner can implement.
(SEE PROSPECTUS FOR ALL DETAILS)

Financial Summary

N/A

Training & Support

Owner is flexible with training and transition terms.

Reason for Selling

Health and fitness have always been an interest of the owner, but gaming is his real passion. He's working on a video game business that is going through a crucial development period and needs to dedicate 100% of his time to making that business successful. He unfortunately hasn't been able to dedicate as much time to growing this business in the past year, so he's hoping to find a good home for it because this is a big industry and this particular business has a lot of potential for growth.