Investor Education, Training And Tools Internet Business

For sale is a company offering education, training and tools for active financial traders and individual investors. This is one of the longer established businesses in this niche with 9 years of history. In an industry where no one can guarantee results, this business is a leader in providing traders with the knowledge, tools, and resources necessary to trade the markets with improved consistency and confidence.

One of the key things that sets this business apart is their self-liquidating lead generation system using PPC (pay per click) traffic. This produces 4,500 to 5,000 fresh leads every month, all on autopilot and with 90% of the advertising costs immediately offset using a co-registration process. This can be scaled up far beyond its current level. (SEE PROSPECTUS FOR FULL DETAILS)

The business generates revenue in two main ways. The first way is by selling their own internal products. They have multiple products covering all aspects of trading: day trading, swing trading, futures, stocks, ETF, options, and forex; along with a monthly membership program that generates recurring revenue.

The second way the business generates revenue is through affiliate promotions. That is where this business promotes other related products on a revenue sharing basis. This drives significant revenue without the need to create products or provide support, driving revenue with lower costs and higher margins. There is a proven affiliate promotion system in place where the business can easily continue to produce strong monthly revenue without the involvement of the owner. Their client list of 10,142 customers and 160,570 prospects are very responsive and represent significant ongoing promotional assets.

With their solid brand name, strong promotional partner relationships, in house product line, a team to produce content ongoing and the unique self-liquidating lead generation system, this is a business that is already steadily increasing while also primed for a new owner to come in and scale it to the next level.


Key Assets & Highlights:
o Self-liquidating lead generation system. (SEE PROSPECTUS FOR FULL DETAILS)
o Responsive lists of buyers: Customer database of 10,142 clients and Prospect list of 160,750 traders.
o Affiliate promotion system (proven system that the business uses to sell related products on a commission basis).
o 50+ products covering all aspects of trading.
o Simple and easy to run (owner works on the business approximately 20 hours/week).
o Extremely low refund rate (1.4%) compared to typical industry refund rates of 10-40%.

Market Conditions & Competition

Growth Potential:

If the owner keeps the business and keeps running it at its current levels, the business should produce $60,000 to $90,000/month in revenue with approximately $10,000/month in operating expenses. If the growth potential ideas are implemented revenue can be leveraged up further.

1) The lowest hanging fruit is to increase the monthly budget for PPC. With this, the prospect list will grow almost for free, since the cost is offset 90% by co-reg. The seller has a comfort level at the current monthly advertising budget, based on what income they need to produce from the business. But the business can be expanded greatly with a larger PPC budget. 2) Use the self liquidating lead generation system with other traffic sources beyond PPC.
3) Do more affiliate promotions. Seller currently participates in 2-4 affiliate promotions per month. This could be increased to 4-8 promotions per month, doubling the monthly revenue without increasing the cost.
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Financial Summary

N/A

Training & Support

Seller will provide at least 30-90 days of transition support and is willing to provide training for the new owner for up to 12 months depending on the buyers needs. This is all very flexible and negotiable depending on your needs. The current owner is committed to doing whatever is needed to make sure the new owner does well.

Reason for Selling

The owner has been doing this business a long time (9 years). Now he is looking to spend more time with his children and explore other unrelated opportunities.