Trademarked Brand Yoga Accessory Business

Pending Sale

With the fitness era giving way to wellness and mindfulness practices as more and more Americans take back their health/healing, yoga has become one of the largest growth industries in the world today! According to the National Health Interview Study conducted every 5 years, approximately 21 million adults and 1.7 million children practiced yoga in 2012. In addition, practitioners increased spending on classes, clothing, equipment and accessories to $16 billion in 2016, up from $10 billion over the past 4 years.

Being a yoga practitioner himself, the current owner’s experience with the yoga products on the market and his desire for better and more functional accessories was the inspiration for creating this yoga product. Over the last 5 years, the company’s trademarked brand product has evolved to become the best yoga accessory on the market in its genre. Manufactured exclusively for this company, the product is shipped to its warehouse where inventory is stocked, packed & shipped.

Currently, the majority of sales are wholesale with some sales direct through the main website. Product inventory is 100% In-Stock and requires about 500 sq. ft. of space. The current value of inventory on hand is about $22,000. The entire business is successfully operated by one owner operator working approx. 10 hours per week handling all aspects of the business as well as packing and shipping all orders. With only a small space required for inventory and operated by one owner, this business can be operated from a home-based office depending on size of the home.

This listing includes an additional website business in the baby accessory niche. Manufactured by the same supplier, the baby product is produced exclusively for this company. Current inventory on hand is about $10,000. Launched in June 2016, the baby accessory product is new with all of it growth ahead making this the perfect opportunity to get in at the ground level and springboard from its foundation.

This huge & growing market along with the company’s excellent fundamentals of a strong history, trademarked brand, quality product with acclaimed reviews and exclusive vendor relationship make this business an outstanding opportunity for any buyer looking to acquire a successful ecommerce business and take it to its next level.

Market Conditions & Competition

COMPETITION
This product has received acclaimed reviews as the best in its genre on the market for functionality, price and quality giving it a competitive advantage in the industry.


GROWTH AND EXPANSION
Building on its established foundation, there is still great potential to continue to expand this internet business with new marketing strategies such as a PPC campaign, creating newsletters with monthly specials and growing the article/content base.

Financial Summary

N/A

Training & Support

Yes

Reason for Selling

Pursue Other Interests